About

For more than 20 years, I have been supporting SMEs, associations, NGOs and European projects with their communication challenges.

Every organisation has its own expertise, vision and way of working. My role is to bring out what sets it apart, structure its messages and enable its audiences to fully grasp its value.

Every collaboration begins with an in-depth conversation about your business, your audiences and your goals. The right questions bring the essentials to the surface and lay the foundations for clear, consistent choices.

Identity, brochure, website or campaign then find their place within communication designed as a whole. This focus on understanding guides all my collaborations: it makes it possible to create communication that is accurate, clear and effective.

I began my career in a corporate and advertising communication agency, where I learned the fundamentals of the trade. Above all, that experience taught me that a project gets its strength long before it is carried out, in understanding the stakes, the objectives and the audiences.

Little by little, I chose to get involved from the very first discussions, to clarify needs, support decisions and give them a coherent form.

This desire to be present at every stage led me to go independent. For more than twenty years, I have supported my clients over the long term, combining thinking, advice, creation and production within a single partnership.

The name GRAT-GRAT came from a simple idea: to search, explore and find. Back then, I used to talk about “graphic finds” (trouvailles graphiques).

In twenty years, the profession and the way I practise it have evolved. My role has expanded from design to thinking, advice and support. The name, however, still expresses the same approach: observe, understand and look for the most fitting approach, then give it shape.

GRAT-GRAT thus keeps a playful touch and a deep conviction: the best solutions come from curiosity, listening and exploration.

I use AI when it serves the project: not to go faster at all costs, but when it genuinely improves the quality or relevance of the result.

What it doesn’t do in my place: think about what matters to you, make creative choices, or bear responsibility for a decision. That remains profoundly human, and it always will.

Most of my assignments come from clients I have supported for years. This loyalty is the best expression of the relationship we build: solid, simple and committed.

You can count on a single point of contact, available and involved, who keeps an overall view of your communication. Exchanges are smoother, decisions are faster, and each new assignment builds on the previous one.

You move forward with more consistency, responsiveness and peace of mind.