#1 – challenge
Making complex things easier to understand
TURNING COMPLEXITY INTO CLARITY
How do you make more than ten years of European paediatric oncology data accessible to audiences as different as healthcare professionals, patient associations and policymakers?
Ten years of data, three audiences who don’t read a report the same way: a cardiologist isn’t looking for the same information as a patient association. Before designing anything, I started by untangling this mass of data: which figures really matter to whom, and in what order to present them.
The result is a set of harmonised country profiles and visual tools, designed so that a busy decision-maker and a meticulous researcher can each find what they need, without one being drowned in detail or the other frustrated by oversimplification.
Organisation : SIOPE – OCEAN Project
#2 – challenge
Make people want to read and to act
TURNING A CAUSE INTO COMMITMENT
How do you capture attention and encourage action when a subject already seems familiar to the general public?
It’s the classic trap of great causes: everyone already knows the subject, so no one really stops to look any more. The challenge wasn’t to convince, but to get people to reread a story they thought they already knew.
The work consisted of prioritising the messages and building a reading experience that reawakens curiosity before asking for commitment: emotion to draw people in, credibility to keep the promise all the way through.
Organisation : WWF Belgium, as part of my collaboration with Actigroup.
#3 – challenge
Strong communication is consistent communication
STRUCTURING TO SHARE BETTER
Over time, organisations develop new products, explore new markets and multiply their communication materials. The challenge is to keep communication clear despite this growth.
I have worked with Glutton for more than fifteen years, long enough to have watched the company expand into new markets without ever losing sight of who it is. That is precisely the challenge of a long-term collaboration: every new catalogue and every new presentation must resemble the previous one, even when the product or the market has changed.
In practical terms: an identity that holds up, from the trade show to the most technical sales tool, in international markets that don’t always share the same reading habits.
Organisation : Glutton® Cleaning Machines
#4 – challenge
Your expertise deserves to be showcased
SHOWCASING YOUR EXPERTISE
When you have mastered your profession, it can become difficult to see what truly makes the difference for your clients.
For Property One, the temptation would have been to communicate more: more materials, more visibility. The real issue lay elsewhere: communicating more accurately. We had to clarify what truly set their high-end approach apart, rather than piling up arguments that could apply to any estate agency.
The result: a sharper positioning, expressed through a consistent identity across all their materials.
Organisation : Property One
#5 – challenge
Build a web presence that reflects your business
BUILDING A DIGITAL PRESENCE
A website is often the first point of contact with an organisation. It must accurately reflect its expertise, its positioning and the value it brings.
For Sagittarius Human Resources, the real task wasn’t technical: it was to change perceptions. Moving from a training provider to a genuine HR partner can’t be decreed through a new design. It is built through the content, through the way each page tells the story of this new stance.
Content, visual identity and user experience were rethought together, so that the site clearly says what the company has become, not what it was at the start.
Organisation : Sagittarius Human Resources
